Do you remember the time when you regularly sent or received personal letters and post cards? In our case it’s been a while, yet we still remember the pleasant excitement of receiving letter correspondence. By now, the treasured occurrences of receiving a letter, have been replaced by a barrage of phone and e-mail messages, which have taken their toll on true letter writing. But there are still some souls out there, which refuse to let go of this slightly antiquated art.

Pleasantville, OH, Postmaster Peggy Arthurs is doing her part to celebrate the card and letter writing portion of April’s celebrations by encouraging customers, relatives and friends to write letters the old fashioned way.

Arthurs calls her recruitment Project Real Mail.

“Electronic messages can be convenient and useful, but they lack the personal touch that comes from holding a hand-written note or card in your hand,” says Arthurs. “Even the most heartfelt message loses some of its effectiveness when the recipient has to read it on an electronic screen.

“The idea of Project Real Mail is to bring back the feelings of joy experienced from receiving cards and letters from friends and family members,” she said.

Full article here

We like Peggy’s effort. The feeling of joy, which Peggy wants to incite with her campaign, is well expressed in the following ad from Australia Post:

hug
More info on this ad






The Boy Scouts of America are also refusing to let go of letter mail.

“We are grateful to the USPS for commemorating scouting’s contributions to our nation for the past 100 years,” said Bob Mazzuca, Chief Scout Executive, Boy Scouts of America. “To continue our tradition of service, we are honored to launch our letter writing campaign to support our troops serving overseas.”

Full USPS press release






Last year HBO was teaming with USPS for a campaign named “The Power of the Letter“. This campaign was executed during USPS’s yearly Cards and Letter Writing Month promotion.



Most people in the postal industry would agree that aforementioned campaigns, and others, will have zero impact on declining letter volumes, and little return of investment, if any. The only achievable goal of such campaigns is to spread some joy, and we are all for it.
To truly stand a chance of increasing the ailing letter volumes, well…may we suggest the following:
USPS could team up with the National Indian Gaming Association in order to establish state based lotteries, without too much legal fuss involved. The “lottery ticket” consists of a postcard sent to a certain address and with 80 cents postage. You can send as many as you want for the weekly drawing. Existing letter sorting machines are ideal for processing the submitted “tickets”. A crazy idea, of course. Just as crazy as the fact that in 2007 the U.S. based gambling industry had a gross revenue of $92.27 billion. Legislation aside, having a piece of that crazy cake sounds yummy to us.